Benefits of Social Media

benefits of social media

Ever thought what a world without social media would look like? Is it even possible to imagine ourselves minus the presence of Facebook, Instagram, and Snapchat? We’re all aware that people lived their lives even when letters, cards, and emails were in vogue, and even then, our ever-increasing dependency on these websites continue to grow over time, with a majority of us feeling the need to be omnipresent on as many social platforms as we humanly can.

At present, social media has, in one way or another reached over 2 billion people worldwide, which means that a large chunk of individuals around the globe are prone to getting impacted by it one way or another. While on one hand, social media has managed to be evolutional in terms of it’s positive effects, on the other hand, it also has certain negative impacts due to which the relationships that we share with those around us tend to get affected.

Our focus right now, however, would be to understand what I mean when I say social media has been evolutional. The internet is full of blogs that critique its use, and some times even discourage people from getting too involved in it, since they believe that one will lose oneself into these magical words that the internet has to offer.

Benefits of Social Media

  • Connecting the World
  • Business & Consumer Relationship
  • Cure to Loneliness
  • Physical Wellbeing
  • Seeking Employment
  • Access to Information & Latest Trends
  • Receiving Advice
  • Feedback on Products and Services
  • Finding Love
  • People Away from Social Media

Let’s exploring the benefits of social media one by one.

Connecting the World

It is now so much more easier for us to keep touch with those who are valued, but are not in close proximity to us. Research says that over 95% of teenagers are able to keep contact with their school friends, kudos to Facebook. Be it our family members, friends, or people we simply look up to for reasons best known to us – social media has made it possible for us to stay connected and share away our moments with each other.

Business & Consumer Relationship

A recent survey stated that over 62% people are more likely to engage with companies that use social media. Doesn’t that say it all? Organisations today try to be as active as possible through their Facebook page, Twitter handle, and what not, and now we know why.

Cure to Loneliness

Not all of us have the confidence to approach people and strike a conversation with them. Although, at times a person may feel lonely and may seek the company of somebody who they could just have a good talk with. This is where, many-a-times, social media has come to our rescue, and has been the cure to undesired solitude.

Physical Wellbeing

Did you know, that people who are active social media networkers are 18% more likely to hit the gym, visit a health club, or undertake some form of physical workout? Exercising is not only good for the body, but also great for the mind, which is why I felt it necessary to bring this point to your notice.

Seeking Employment

Studies suggest that over 37% of employees use social media as a means to look out for job opportunities. A widely used website is that of LinkedIn that has companies sharing their vacancies with interest candidates. Had it not been for social media here, people would be stressing over their sole reliance upon newspapers and pamphlets.

Access to Information & Latest Trends

Social media has empowered us all by providing the world with a common platform to voice their opinions and also gain varying perspectives over the same things coming from different people. That said, social media apps such as Pinterest, Instagram, and Tumblr have been blessings-in-disguise for those who wish to keep up with what is currently trending in the market.

Receiving Advice

Thanks to the presence of social media, people are now able to gain access to help when they need it the most – be it help from support groups, assistance with emotional health and wellness, or even career related advice for that matter. You name it, the internet has it. Unlike before, it is now easier than ever for one to receive guidance and nurturing from experts in their respective fields.

Feedback on Products and Services

Another huge advantage of social media is that one is able to view feedback on innumerable commodities and facilities provided in the market at present. A company is bound to praise what it offers, which is why many take to the opinions of other fellow-consumers, and take their decisions based upon the same. Social media has thus made it convenient for people to evaluate products and services prior to purchasing them.

Finding Love

Who says one can’t find love online? A recent survey stated that about 75% of people seek serious relationships online, it is quite possible for one to find that special someone. Gone are the days when people only had the option of meeting somebody in person to be able to get to know them better.

People Away from Social Media

A study was conducted on individuals who are not a part of any social media network. 48% of the participants said that their life seemed somewhat stressful, while 24% reported feeling very stressed. Guess being on social media is not that bad an idea, is it?

At the end of the day, how social media impacts us depends upon the extent to which we allow it to control our lives. If used the smart way, it can be one of the most powerful tools there exists today. Here you can read about How to Deal with Social Media Addiction? 

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