Ever thought about what a world without social media would look like? Is it even possible to imagine ourselves minus the presence of Facebook, Instagram, and Snapchat? We’re all aware that people lived their lives even when letters, cards, and emails were in vogue, and even then, our ever-increasing dependency on these websites continued to grow over time, with a majority of us feeling the need to be omnipresent on as many social platforms as we humanly can.
At present, social media has, in one way or another, reached over 2 billion people worldwide, which means that a large chunk of individuals around the globe are prone to getting impacted by it in one way or another. While on one hand, social media has managed to be evolutional in terms of its positive effects, on the other hand, it also has certain negative impacts due to which the relationships that we share with those around us tend to get affected.
Our focus right now, however, would be to understand what I mean when I say social media has been evolving. The internet is full of blogs that critique its use and sometimes even discourage people from getting too involved in it since they believe that one will lose oneself in these magical words that the internet has to offer.
Benefits of Social Media
- Connecting the World
- Business & Consumer Relationship
- Cure to Loneliness
- Physical Wellbeing
- Seeking Employment
- Access to Information & Latest Trends
- Receiving Advice
- Feedback on Products and Services
- Finding Love
- People Away from Social Media
Let’s exploring the benefits of social media one by one.
Connecting the World
We can now stay in touch with those who are important to us but far away. Kudos to Facebook. Research says that over 95% of teenagers are able to keep in contact with their school friends. Be it our family members, friends, or people we simply look up to for reasons best known to us, social media has made it possible for us to stay connected and share our moments with each other. Eventually, in today’s life, this is one of the biggest benefits of social media.
Business & Consumer Relationship
A recent survey stated that over 62% of people are more likely to engage with companies that use social media. Doesn’t that say it all? Today, many organizations try to be active on their Facebook pages, Twitter handles, and others as well.
Cure to Loneliness
Not all of us have the confidence to approach people and strike up a conversation with them. Although, at times a person may feel lonely and may seek the company of somebody with whom they could just have a good talk. This is where, many a time, social media has come to our rescue, and has been the cure for undesired solitude.
Did you know that people who are active social media networkers are 18% more likely to hit the gym, visit a health club, or undertake some form of physical workout? Exercising is not only good for the body but also great for the mind, which is why I felt it necessary to bring this point to your notice.
Studies suggest that over 37% of employees use social media as a means to look for job opportunities. A widely used website is LinkedIn, which has companies sharing their vacancies with interested candidates. Had it not been for social media here, people would be stressing over their sole reliance on newspapers and pamphlets.
Access to Information & Latest Trends
Social media has empowered us all by providing the world with a common platform to voice our opinions and also gain varying perspectives on the same things coming from different people. That said, social media apps such as Pinterest, Instagram, and Tumblr have been blessings-in-disguise for those who wish to keep up with what is currently trending in the market.
Thanks to the presence of social media, people are now able to gain access to help when they need it the most – be it help from support groups, assistance with emotional health and wellness, or even career-related advice for that matter. You name it, the internet has it. Unlike before, it is now easier than ever for someone to receive guidance and nurturing from experts in their respective fields.
Feedback on Products and Services
Another huge advantage of social media is that one is able to view feedback on innumerable commodities and facilities available in the market at present. A company is bound to praise what it offers, which is why many take the opinions of other consumers and base their decisions based upon them. Hence, social media has made it convenient for people to evaluate products and services prior to purchasing them.
Who says one can’t find love online? A recent survey stated that about 75% of people seek serious relationships online, and it is quite possible for one to find that special someone. Gone are the days when people only had the option of meeting somebody in person to be able to get to know them better.
People Away from Social Media
A study was conducted on individuals who are not a part of any social media network. 48% of the participants said that their lives seemed somewhat stressful, while 24% reported feeling very stressed. I guess being on social media is not that bad an idea, is it?
At the end of the day, how social media impacts us depends upon the extent to which we allow it to control our lives. If used the right way, it can be one of the most powerful tools that exist today. Here you can read about How to Deal with Social Media Addiction?
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